Brand Identity for Mariana Giraudo PincelArte, the brand of a creative studio artist based in Córdoba Capital, Argentina. She specializes in decorative painting, creating unique and personalized artwork for her clients through various mediums (oil painting, acrylic, collages, murals).

Software: Figma, Adobe Photoshop, Adobe Illustrator

Product + UX/UI Design, Digital, and Print Design

Software: Sketch, Adobe Photoshop, Adobe Illustrator

Logo and engraving designs for Noxary, a mechanical keyboard brand based in the UK.

Stylized photos from Instagram @noxary

Software: Adobe Illustrator

Collection of work from my time as Web Designer and Senior Web Designer at Urban Decay Cosmetics (L'Oréal Luxe).

Software: Adobe Photoshop, Adobe Illustrator, Adobe XD

Graphic Design (Digital, Print, Packaging)

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Brand identity design for Narrative Threads Vintage, a conceptual boutique dedicated to offering curated vintage clothing that resonates with Gen Z and Millennials. The brand’s mission is to uphold sustainability by curating and preserving vintage apparel while aligning with modern ethical values. Narrative Threads donates 10% of proceeds from campaign collection releases to nonprofits like Remake, a global advocacy organization that fights for fair pay and climate justice within the clothing industry.

Recognizing today’s shift toward ethical consumption, it was important to blend the appeal of vintage clothing with the values of conscious living when developing a brand strategy. This strategy aimed to tap into the demographic’s taste in fashion while authentically engaging with a socially aware audience.

Logo Suite: The logo suite shows a blend of serif and sans-serif typefaces, displaying a timeless elegance intertwined with sleek modernism.

Color Palette & Usage Examples: When crafting the color palette, I applied a similar method, blending deep, earthy and jewel tones with striking colors to achieve contrasting combinations.

Art Direction: The brand's marketing collateral uses stylized, monochrome model imagery enhanced with a textured grain effect. The models portray casual relatability, inviting the audience to envision themselves effortlessly wearing the apparel. Secondary and accent colors are used to hook the audience's interest and engagement.

Social: In social media posts, full-color imagery is used to showcase the apparel, tease upcoming collection drops, and announce pop-up events.

Software: Adobe Illustrator, Adobe Photoshop

Brand & web design for a conceptual wedding and lifestyle photography. Based in the PNW, Aria Everly Photography strives to create work that magnifies the wonders of our natural world and illuminates the beauty in life’s little moments.

Software: Figma, Adobe Photoshop
Website Platform: Webflow

Link coming soon

Client: Amazon Web Services

Assisted with creating event/service promo stickers for re:Invent 2016 in Las Vegas, NV.

Website redesign concept for RGB Paper, an LA-based stationery company owned by two Asian-American women. The envisioned revamp embodies a vibrant and contemporary design. This approach aims to refresh the brand's online presence, highlighting its unique stationery offerings.

You can view the website here.
pw: msong

Software: Figma, Adobe Illustrator, Adobe Photoshop

Hayo Studio is a conceptual brand for a creative design agency.

Branding + Print/Packaging
Web (Coming Soon)

Software: Figma, Adobe Photoshop, Adobe Illustrator

2D Illustration, Motion Design, Typographic Posters

Software: Illustrator, Photoshop, Procreate, After Effects

When I was young, my family and I would take evening strolls after dinner, gazing up at the moon as it seemed to follow us in every direction. My brother would enthusiastically identify visible planets and stars. Those moments sparked a vivid imagination, one that was rooted in the cosmos.

I was fascinated and terrified at the same time by our insignificance in the vastness of space. As a response, I imaginatively designed my own planet system as a fun way to experiment with inspiration, curiosity and color.

It wasn't until many years later that I translated these musings onto paper. Here are some of them.

Mediums: Watercolor, acrylics, inks, jelly roll pen

3D Modeling, Rendering, Animation

Software: Blender, Photoshop, After Effects